Message Clarity Detector

How This Tool Scores Message Clarity

Message clarity is structural, not subjective.
This tool evaluates whether a page clearly states the information readers look for in the first few seconds. It does not judge writing quality, tone, brand voice, or creativity.

The score is based on whether key ideas are stated explicitly, not implied. Clear messages score higher than clever or abstract ones.

What We Measure

1. Audience Clarity (0–30 points)

Who is this page for?
We look for explicit audience identifiers such as businesses, companies, teams, owners, agencies, or phrases like “for X” or “designed for X.” If a reader must guess whether the page applies to them, clarity is reduced.

2. Problem Clarity (0–30 points)

What problem does this page address?
We scan for concrete pain and failure language such as slow, broken, confusing, frustrating, expensive, struggle, or problem. Pages that only describe features without naming a problem score lower.

3. Outcome Clarity (0–20 points)

What result does the reader get?
We look for clear outcome language such as faster, easier, better, reliable, secure, or clear. Outcomes must be stated directly, not assumed.

4. Action Clarity (0–20 points)

What should the reader do next?
We look for explicit action verbs such as request, contact, start, get, book, schedule, or talk. If no clear next step is stated, this section scores zero.

How to Interpret Your Score

• 80–100: Clear and explicit messaging
• 60–79: Understandable, but some signals are implied
• 40–59: Vague or unfocused
• 0–39: The page does not clearly explain itself

A lower score does not mean your copy is bad. It means the page relies on implication instead of explicit clarity.